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To manufacturers who are having trouble running their D2C business,

Improve the current situation x Rotate the pivot foot

Connecting the future

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■ Our method

1. Improving the current situation

(Sales and profits)

X

2. Rotating the supporting foot

(Connecting to the future)

■ Introduction

Thank you for visiting the Research & Design Tokyo website.

We are a planning company that supports manufacturers who are having trouble getting their D2C business off the ground.

Nice to meet you, my name is Takashi Koyama, the representative.

I launched a D2C business in 2019 and experienced the process of going from failure to recovery.

We started this service in the hope that our experience could be of help to manufacturers facing the same problems.

At Research & Design Tokyo, we help manufacturers overcome troubling situations such as stagnant sales, not knowing what to do, and not being able to envision the company's future, and lead them to a business situation that connects them to the future.

To ensure you can leave it to us with peace of mind, our dedicated counselors will work one-on-one with you to support your business in improvements and pivots. We will not work with manufacturers that may be competitors at the same time.

Please contact us for a free consultation first. We would like to hear about your current problems.

■ What is pivot foot rotation?

It is about "rotating" the business in a more promising direction. We will improve the current situation while simultaneously changing direction (pivoting).

1. [Business Improvement]

Verification of current system and improvement measures

2. [Changing direction]

Rotating towards more possibilities

3. [Co-creation and collaboration between companies]

Combining strengths to develop new markets

4, [Business partnership]

Strategically Connected

■ Attention to detail

Custom-made support tailored to your business situation

Understanding the current situation

Sharing vision and business situation

I will be happy to

Understanding product strengths

What products and services are currently available?

Understand what is offered

Proposing improvement plans

Based on the results of the counseling, we will propose improvements and changes to the direction of your business.

■ My experience in business development, pivoting, and achieving recovery

2018年10月

・会社設立

・新規事業立案

　・何が求められているのか？

　・何故自分達が行うのか？

　・本当に出来るのか？

　・webマーケティングの思考で

　・スモールテストを繰り返す

　・事業計画書に落とし込んでみる

　・ビジネスモデル特許を出願する

　・新規事業 x 補助金 は要注意

・事業開発

　・チームを作る

　・サプライチェーンの設計

　・商品計画

　・店舗（ＥＣ）開発

　・集客導線づくり（Impression）

　・販売戦略（Web Marketing）

　・スモールスタート

　・片っ端からやってみる

　・精度を高めてゆく

・PMF 計画と実際のズレを修正

　・絶対的自信のある商品開発

　・最初の顧客獲得（CVR）

　・新規獲得コスト（CPA）

　・購入頻度

　・リピート率

　・ビジネスモデルを見直す

2020年2月

・不測の事態を乗り越える

　・パンデミック到来・心構え

　・財源確保を最優先に

　・撤退ルールを決める

・資金調達

　・事業提携など他の手段を意識すると景色が変わる

　・エクイティ調達は最終手段

　・Ｍ＆Ａも選択肢になる

　・ユニークであること＝強み

・孤立しないこと

　・情報が生命線に

　・同じ場所に留まらない

　・顧問税理士さんは味方

​・失敗を​認め乗り越える

　・失敗の原因と向き合う

​　・リカバリーを考える

2021年1月

★方向転換

　・手持ちの資源を他に振り替える

　・共創相手を探し続ける

　・相手が儲かる仕組みを考える

　・当初の特許出願が身を守る

・やり切る

　・優先順位を決める、やらない事を決める

　・提携先のビジョンと経営状況を数字で共有する

　・実施までのロードマップを描く

　・スモールスタートで始める

　・片っ端からやってみる

　・精度を高めてゆく

　・やり切るまで諦めない

　・事業提携の基本合意

2022年２月

・次の未来を作りに行く

　・環境は変わる、その前に行動する

■Research & Design Tokyo's customized support menu
Free consultation
・ ・ ・
・ ・ ・

We will contact you by email, phone, Zoom, etc. to ask about your current concerns.

First, please let us know your desired date and time using the "Inquiry" form.

・Please write "Free consultation request" in the "Subject" field.

・The required time is estimated to be about 30 minutes, so please consult with the customer.

We recommend that you organize your content in advance.

[Currently suspended]

Business support
・ ・ ・
・ ・ ・

・We support manufacturers in implementing their business improvement plans.

- Manufacturers will be asked to focus on improving product development and sales.

・Research & Design Tokyo will be responsible for managing the progress of improvements as well as changing direction (surviving and connecting to the future) .

・In addition to the above, we will consider custom-made support according to your requests . [Currently suspended]

■ Regarding inquiries

・Free consultation
Currently suspended.
・Business support
Currently suspended.

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